Having completed the signing of the trio of Eric Bailly, Zlatan Ibrahimovic and Herikh Mkhitaryan, United completed the fourth deal this summer, but we are not talking about a football player.
Today Richard Branson was unveiled as Manchester United’s latest signing, as Virgin Money agreed a new deal with the club from ‘Old Trafford’. The bank which is based in Tyneside now becomes the Official Retail Financial Services Partner of Manchester United in the UK and the deal signed today will last 4 years.
Richard Branson, Founder of the Virgin Group, said: “Virgin and Manchester United have very similar philosophies – we both want to change the game, not just play it. The two coming together under this new partnership with Virgin Money will create something really special.“
This deal will have a great importance for United in their worldwide reputation, as the fans are now able to take advantage of the variety of products offered by the club from which included Manchester United credit cards and savings accounts. Customers who want to buy United accessories and are Virgin’s customers at the same time, now will be able to get what they want easier and cheaper.
This partnership will also add to Manchester United’s already wonderful commercial drive. It means more money for the club which also means the Red Devils will be able to compete favourably against the big Guns like Bayern Munich, FC Barcelona and Real Madrid in the transfer market. United can certainly be considered for matched betting next season as a result of their work in the transfer market so far this summer.
The deal is also a pointer that despite not playing in the Champions league and not winning anything tangible in the last few years, United still remain attractive to sponsors which is an indication of the good works the club has done in yesteryears. For a club to have 69 world wide partners, it must be doing something right.
Happy for the deal was also Richard Arnold, Group Managing Director of Manchester United, who said: “This exciting partnership brings together for the first time two iconic brands, two industry leaders who have a reputation as innovators in their fields.
“I have every confidence the values we share will make this partnership a great success, above all for our loyal fans who will soon be introduced to a range of products that will bring them even closer to the club they support.“